Browser to Buyer:

A 3-Part System to Grow Your List and Boost Your Income

A workshop from Donnie and Abby Lawson, creators of Just a Girl and Her Blog and Abby Organizes, partnering with Beth Anne Schwamberger of Brilliant Business Moms

In this three-part workshop, you’ll learn how to build a simple but effective marketing strategy that drives revenue 24/7, 365 days per year.


What is Browser to Buyer?

  • A simple but extremely effective and repeatable three-phase marketing plan to optimize on-site email conversions on your blog, turn those subscribers into immediate customers with a low-dollar irresistible offer, and then turn your customer into a repeat buyer
  • Includes step-by-step walkthroughs and a behind-the-scenes look into our business strategies. We don’t just tell you what to do. We show you why the strategies are effective, how to implement them, and how these strategies have personally transformed our business.
  • An immediately actionable system. This isn’t theory to implement “one day” but things you can change in your business now to maximize the potential of the traffic you already have coming to your site.

What is the workshop format?

Each of the three video training sessions will be an hour to an hour and half in length. And are available to watch at any time.

Class 1 - Effective Email Opt-Ins

Class 2 - Setting Up a "Tripwire" that Converts

Class 3 - Creating a Profitable Welcome Series

Bonuses from Beth Anne!

Bonus 1: How to Structure Your Tripwire Funnel for Maximum Profits

Learn Beth Anne's pricing strategy for her tripwire, go behind the scenes of her best-performing tripwire offers, and learn how to use her very favorite tech tools for a seamless funnel from start to finish.

Bonus 2: Turn Your Tripwire Funnel into a Profitable Ads Campaign

Get the exact, behind-the-scenes details on the tripwire ads funnel that’s brought Beth Anne over 30,000 leads and helped her earn over 60k in sales. You'll learn exactly how to structure your campaign (and why everyone else advertising a freebie on Facebook is getting it all wrong). 

And... my favorite... you'll learn how to ensure you make your money back right out of the gate, because Beth Anne is not in the business of throwing $1,000 against the wall for testing and crossing her fingers that her new leads convert. Learn how to ENSURE you draw buyers onto your list using Facebook ads!

Bonus 3: Zoom Call with Beth Anne to Brainstorm Your Perfect Freebie to Tripwire Offer

You'll hop on a group video call live with Beth Anne to troubleshoot any questions you have around your freebie to tripwire funnel. Clarity leads to action, and she can't wait to give you the clarity you need to move forward with your tripwire funnel.

I WANT IN! $99

"I loved Browser to Buyer! I finally feel clear on how to actually implement exit-intent pop-ups on my site, and why they're so powerful! It was so great learning from Abby and Donnie's hands-on experience, and seeing their exact stats on opt-ins and conversions. This course isn't theory, it's hands-on, practical help to grow your email list by leaps and bounds and create an offer to turn those subscribers into customers. I'll be referencing it over and over again as I implement more offers on my site!"

Beth Anne Schwamberger
Brilliant Business Moms

Class 1 - Effective Email Opt-Ins (Turning New Site Visitors into Long-Term Loyal Fans)

You will learn...

  • Our three part marketing system map, giving you a bird’s eye view of the overall strategy you can put in place on your site to truly take advantage of the traffic you already have
  • The two most important factors that determine opt-in incentive success, which will result in a higher number of email subscribers who are engaged and excited to learn about the topic you’re teaching
  • The shift that has happened in the past few years that has changed what the “ideal” opt-in entails, allowing you to offer the best types of opt-ins to your audience
  • Which new tools you should be using to offer your opt-in incentive in order to get the highest conversion rates
  • How to set up the technical side of the opt-in process to better connect with your subscribers in the future (saving you time and frustration!)

Class 2 - Setting Up a “Tripwire” that Converts (Fundamentally Changing the Nature of the Relationship from Browser to Buyer)

You will learn...

  • How to set up an effective “tripwire” to quickly turn browsers into buyers with an irresistible, no-brainer, time-sensitive offer
  • The key to creating a compelling offer that will be extremely helpful for your readers and result in more sales
  • The three strategies you should be using to create a highly converting landing page (and why so many people get this wrong)
  • The newest and best tools to create landing pages and deliver digital products and how to set up those technical elements quickly and easily

Class 3 - Creating a Profitable Welcome Series (Increasing the Value of Every New Customer on Autopilot)

You will learn...

  • How an automated and smart welcome series can turn brand new “low value customers” into “high value customers” and convert subscribers into customers for the first time
  • How to build trust with your readers by providing tremendous value to them
  • The exact email series we use to drastically increase sales of our products
  • How to create a profitable email series even if you don’t have your own product to sell
  • How to pinpoint weak areas in your funnel and how to troubleshoot if your series isn't converting the way you hoped it would
  • How to set up the technical side of the email series, eliminating guesswork and frustration

Your Results

At the end of the workshop, here’s what you will be able to do...

  • Maximize your opt-in offers to convert site visitors into subscribers using the best incentive strategies and latest tools
  • Turn your horde of brand new subscribers into first time purchasers using a one-time, irresistible, low-dollar tripwire, and fundamentally change the nature of your relationship forever with that subscriber
  • Quickly nurture your new subscribers and first time buyers into a trusting relationship where they are eager to purchase higher value items
  • Define a concrete metric by which you can measure success, evaluate your system, and easily make improvements where needed
  • Create a streamlined system where everything works together to convert your site traffic into loyal subscribers who love your products and keep coming back again and again
  • Repeat this system over and over again for different products and verticals on your site

For a limited time only...

BUY NOW! $99

"Browser to Buyer was absolutely fantastic! I was never quite sure how to convert Pinterest traffic, but this training really taught me a realistic, uncomplicated approach. I felt like Abby and Donnie really shared some of their trade secrets, and I could tell that they sincerely wanted to teach what is working for them. Browser to Buyer will leave you feeling inspired to set up a similar system on your blog, with the technical knowledge of how to do it!"

Unexpectedly Domestic

About Your Instructors

Hi, I’m Abby! I started Just a Girl and Her Blog on a whim in early 2013 and was quickly bitten by the blogging bug while sharing about organization and home decor ideas. I eventually recruited my husband Donnie to help, and together we have been able to turn my once-hobby blog into a thriving business that we both work on full time. (Pinch me!)

When we're not blogging, you can find us running on the local trails, testing out every playground known to Pittsburgh with our two sons Connor and Caleb, and cheering on the black and gold.


What if I don’t have a product of my own?

If you don’t have a tripwire offer, we will show you how to make one. It’s not hard. Having a core offer of your own is great, but if you don’t have one you can offer a product as an affiliate.

What if I don’t have a blog?

You can get set up by following along with our “How to Start a Blog” article here. Even if you are at the beginning stages of blogging, this workshop can help give you a solid plan to maximize your site’s potential as you grow. We wish we would’ve used these strategies from the very beginning!

What’s the refund policy?

You may request a refund within 30 days of your purchase. When requesting a refund, you must provide proof that you've completed the lessons and made steps to implement our plan.

Why such a low price?

This training is geared toward people who are serious about taking action and transforming their business. We have always tried to price our products in a way to make them accessible to everyone who wants to grow their blog.

Is this workshop just an upsell to something more expensive?

Nope! There’s no upsell! This workshop is the whole strategy, start to finish-- nothing else to buy or upgrade to. Isn’t that refreshing?!

What if I have a different question?

We’d love to help! Shoot us an email at [email protected], and we will get back to you ASAP!

"Browser to Buyer was a great opportunity to learn, with super clear explanations and practical exercises that I could implement right away. Donnie's technical details were especially useful. I realized that it wasn't as difficult as I thought. B2B is an easy step-by-step process. And the best part? The ability to ask questions in the chat and get the answer right then and there. One of the best investments I made in blogging! "

Plane & Ovoy

If you’re ready to make your blog traffic work harder for you through an automated system that will increase your income and help more people, hurry and join us for this game-changing workshop!



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